Beccy Zheng is a
staff product designer
at Threads, based in Brooklyn, NY.

I design social products used by millions, most recently how people message, share and create on Threads. I like breaking down complex problems so what’s left feels simple and human. Before this, I was at Instagram and Messenger.

In my free time, you can find me , watching or feeding churu to my cats.

Featured work

I was the lead designer on the following projects, responsible for defining the strategy, end-to-end flows and pixel-level details.

Threads

Creator insights

Addressing a top creator request via a new insights surface with key metrics to help creators measure post performance, understand their audience and track progress over time.

End-to-end messaging

DM me shortcut

Group chat creation

Long-press to reshare

Reactions

Typing animation

Threads

Messaging

Designed and launched Threads messaging: design system, core features for 1:1 and group chats. After, shipped 20+ growth features leading to 13M DAU. Learn more

FIFA World Cup: Profile customization

Threads feed post tagged FIFA World Cup with a Team Spain fan card

FIFA World Cup: Shareable team cards, in-line stickers, score cards

Threads composer with a live Brazil vs England score card
Threads feed post in BTS Threads with an ARIRANG album card

BTS: ARIRANG album cards, custom stickers

Pixel-art BTS swimming stickers and a post using one inline

NBA / WNBA: Team stickers, Shareable live scores

Threads

Cultural moments

Establishing Threads as a culturally relevant app with 10+ custom features across key verticals such as World Cup, KPOP and NBA.

/Command system: Easily link other chats

Member chat suggestion: approval flow

Pinned messages

Admin starter messages

Messenger

Communities

Built tools to help admins grow their communities, engage members and keep them safe.

Instagram

Creation

A simpler, streamlined version of Instagram’s most core posting flow.

Instagram

Camera tools

New ways to capture video and media with the IG camera such as hands-free recording and a video timeline editor.

Experience

Work

  • Threads

    Creator experiences, Messaging

  • Messenger

    Community chats

  • Instagram

    Camera, Creation

Education

  • Carnegie Mellon University Pittsburgh, PA

    Studied cognitive science and human-computer interaction. In my spare time I also built booths and raced buggy.

Thank you for taking the time to visit my portfolio. ☺︎